ACTIVPLAN can assist with evaluating a business and then realizing its full potential, using such tools as marketing, sales, information management and customer service.

Business development is growing a business and includes the following techniques:

·         assessments of marketing opportunities and target marketing

·         intelligence gathering on  customers and competitors

·         generating leads for possible sales

·         follow-up sales activity

·         formal proposal writing

·         business model design

Successful business development often requires a multi-disciplinary approach beyond just "a sale to a customer." A detailed strategy for growing the business in desirable ways is frequently necessary, which may involve marketing research, information systems and advertising skills.

Small to medium-sized companies often do not establish procedures for business development, instead relying on their existing contacts in local traditional industries.

Other times they assume that because they know people in high places that their business development problems are solved and that somehow new business will come to them.

However in the event that the local traditional industries are in decline they will have no new business in the pipeline.

The set of efforts for identifying, researching, analyzing and bringing to market new businesses and new products, business development focuses on implementation of the strategic business plan through equity financing, acquisition/divestiture of technologies, products, and companies, plus the establishment of strategic partnerships where appropriate.

ACTIVPLAN also provides Facilities Master Planning and Production Systems Engineering to translate the Business Plan requirements into a productive and profitable manufacturing system. For more information go to the menu selection Engineering & Productivity.

Please contact us so we may discuss your business development needs.